Strategies for a Web Presence

I am taking this course from Nick Trendov at U of T in May and June. The syllabus is here.
My Objectives
1. To keep up to date with the industry and the technology so that I can offer my clients the best advice possible.
2. Improve my marketing knowledge; it has never been my favourite subject.
3. Improve my knowledge of web strategies so that I can maximize the return my clients will get on their web presence investment.