1. Search Engine Optimization: Become an expert in your field, add lots of good content to your site, blog, Twitter, make speeches, write a book. Monitor your website traffic with Google Analytics and Google Webmaster Tools and tweak your site based on what you learn. Consider registering a domain name that has your keywords in it, if available.
2. Search Engine Optimization and Google Adwords: Do all of the above and then buy your keywords and phrases from Google Adwords. You can offer to pay x cents per click (ppc) for your search phrase, you may have to outbid other sellers to get your listing up higher on the search results list. You can cap your cost with your budget. This should be done after number 1 is completed.
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