Here are several SEO tips to help you optimize your website for search engines. Generally, but not always, the tips listed first below are more important that the later SEO tips. These SEO tips are designed to improve your organic (unpaid) search engine rankings. This is a fairly comprehensive list of SEO tips however if you know of other SEO tips not listed here or if you see any errors please comment below.
Search Engine Optimization Special Offer: Keyword Rankings Report:
Send me your website address, an unlimited number of your keywords, and the domains of up to 10 of your competitors and I will send you a rankings report for your website and your competitors for all of your keywords. Request a Free Keyword Rankings Report!
Try to do as many as you can. I’ll use ‘North Toronto Cheeses’ as an example.
- SEO Tip 1. If you are just starting your business try to register a domain name and choose a company name that includes your keywords. Example: NorthTorontoCheeses.com and North Toronto Cheeses Inc.
- SEO Tip 2. Choose your keywords: the phrase(s) your prospective clients would use to search for you not knowing your company name in advance. Use a keyword tool to help you. Keyword example: ‘cheese shop in north toronto’.
- SEO TIP 3. If you have multiple products or services optimize your home page for your principal product or service. Optimize other web pages for other products and services. Example of (an) other website page(s) to be optimized: ‘roquefort cheese in north toronto’, ‘stilton cheese in north toronto’, ‘brie cheese in north toronto’. By using your geographic location you will attract clients in your target market and reduce the number of competitive web pages.
- SEO Tip 4. Place your keyword in your home page title: ‘North Toronto Cheeses – The Finest Cheese Shop in North Toronto’.
- SEO Tip 5. Include your keyword in your home page description: “The finest cheese shop in North Toronto, Roquefort, Stilton, Brie (add other keywords), Open 7 days a week on Mount Pleasant Avenue (416)-555-1212.” Your description is important because it displays along with your page title in the search results. The more often the searcher clicks on your listing the higher your click through rate (CTR) and the more often Google will display your listing for that keyword because the searchers agree you’re a good match for that keyword.
- SEO Tip 6. Include your keyword in the h1 tag on your home page: “North Toronto Cheeses – the finest cheese shop in North Toronto welcomes you”
- SEO Tip 7. Make sure there is only one h1 tag on each web page.
- SEO Tip 8. Include your keyword once in each short paragraph on your home page. Be careful not to overdo it. Your keyword should be 5-7% of the total number of words on the page and should be more frequent than other phrases.
- SEO Tip 9. When writing for your website don’t use obscure phrases, use terms that searchers would use to search for you.
- SEO Tip 10. In your footer place your company name, location and your keywords.
- SEO Tip 11. Submit your site to Google and Bing Webmaster Tools.
- SEO Tip 12. Create a Google Analytics account and place their tracking code on every page of your website. This is very easy to do in WordPress and most Content Management Systems (CMS).
- SEO Tip 13. Obtain a free Google Places listing for your business. Include keywords in the title: “North Toronto Cheeses-Roquefort, Stilton, Brie Cheeses in North Toronto” and complete your listing to 100%. Include photos and even videos if possible.
- SEO Tip 14. Make sure all of your images are optimized for the web (72 dpi) and have ‘alt’ attributes with your keywords.
- SEO Tip 15. Add a blog to your website and blog regularly. Write on topics of interest and value to your clients and visitors. Demonstrate your vast knowledge of your topic and build your reputation as an expert.
- SEO Tip 16. Open a Twitter account and tweet regularly about your products linking back to your blog posts.
- SEO Tip 17. Create a Facebook page for your company and add content regularly.
- SEO Tip 18. Create a LinkedIn profile for yourself and your company and include keywords in your profile title.
- SEO Tip 19. Validate your website and correct any errors.
- SEO Tip 20. In your Google Webmaster Tools account make sure your geographic target is set to your target market. Country domains are set by default but dot COMS can be targeted.
- SEO Tip 21. Try to get other websites to link to yours. Offer to exchange links but only with relevant websites that offer value to your visitors and clients.
- SEO Tip 22. Add a Facebook Like button to all of your web pages.
- SEO Tip 23. Add Twitter, Facebook and LinkedIn widgets to your website’s sidebars. These will display your updates and allow visitors to ‘follow’, ‘friend’ or ‘connect’ with you.
- SEO Tip 24. Run your site through the Functional Accessibility Evaluator and make the necessary changes to your site.
- SEO Tip 25. Run your home page through the Meta Tag Analyzer and make the necessary corrections.
- SEO Tip 26. Create a site map and submit it to Google and Bing Webmaster Tools. Make sure it updates automatically every time you add or update a page or post.
- SEO Tip 27. Create and upload a robots.txt file.
- SEO Tip 28. Open a YouTube account and post videos of your products and services.
- SEO Tip 29. Consider using WordPress for your website design. The WordPress content management system makes SEO easier.
Search Engine Optimization Special Offer: Keyword Rankings Report:
Send me your website address, an unlimited number of your keywords, and the domains of up to 10 of your competitors and I will send you a rankings report for your website and your competitors for all of your keywords. Request a Free Keyword Rankings Report!
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