September 21, 2008
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define [...]
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September 21, 2008
A conversion occurs when a visitor reaches a goal established by the marketer. This goal page could be a purchase confirmation page, a “thank you for registering” page, a download page, or an online presentation. Optionally, goals may be combined with a defined Funnel – a series of pages through which the user must navigate [...]
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