Subject: A profile of entrepreneurs using the Internet to increase revenues!
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EmpowerYou
Helping entrepreneurs and not-for-profits exploit the Internet!
April 26, 2006
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Dear  
Ron Foreman

This is a profile of an Ontario hospitality business that has faced adversity over the last few years when tourism fell because of travellers' fear of terrorism and contagious diseases, specifically SARS. Here is how The Baldwins Resort on Lake Rosseau in the Muskoka region of Ontario is using the Internet to keep in touch with existing clients and attract new ones.

Owners
Deanne & Bob Rainville are resort owners who are too busy managing their resort to keep up with the latest Internet technology. However they realize what a powerful tool it is to communicate with clients and prospects, and to generate revenues. They created a website several years ago but didn't use it to its full advantage.

In 2005 they hired EmpowerYou to design and develop a new site. To make their home page appealing we added some special effects so that we could show 6 large photos. We used scripting to alternate the photos.
Indoor Pool
To make their site even more appealing we videotaped several parts of their resort and posted it to the site. Embedding streaming video in a web page is simple and allows you to give site visitors more information in an entertaining format.

Capturing and editing video for the internet is simple and inexpensive. Site visitors are accustomed to watching television and movies and are more likely to stay longer on your site if better entertained.
It's easy and inexpensive to keep in touch with clients and prospects using the Internet. The combination of your email marketing and your web site is very powerful and cost effective. This newsletter is an example of what you can do.

The Rainvilles are collecting email addresses from clients and prospects and are in the process of converting from printed communication to email and website. Their ability to communicate with clients and prospects has increased dramatically and they have significantly reduced their costs.

If you would like to know how you can use digital photography, video, and special effects to improve your website, or how you can use email marketing to improve your business, please contact me for a consultation. If you are looking for a great place to have a vacation this summer please contact Bob or Deanne Rainville at The Baldwins.

Sincerely,


Ron Foreman
EmpowerYou

phone: 647-999-8543

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