Subject: Manage your own website; Market with photos: What is Web 2
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EmpowerYou
Helping entrepreneurs make the most of the Internet!
February 24, 2006 - No. 2
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Dear
About Ron

If you would like your organisation to make better use of the Internet, perhaps this newsletter will help. In this issue learn about managing your own website, using photos to market your organisation, and find out what Web 2.0 is.

Websites must be dynamic, with new information of value to visitors constantly being added, or visitors won't come back. Relying on a webmaster who is not part of your organisation delays the process. Content Management Systems (CMS) provide the tools that permit you to manage your own site, adding and modifying content as needed.

Using digital photos to promote your products and services is fast, easy, and inexpensive. A 3 or 4 megapixel camera is all you need to take photos for the web. Sign up for a free account at Flickr and they will manage your photos for you. You can either let Flickr blog them directly into your CMS, or get Flickr to create the HTML code that you copy and paste into your web page. You can have a picture on your web site in minutes.
In layman’s terms, Web 1 was mostly static, pages didn’t change that often, and there was not much interactivity between the website and its visitors. Webmasters controlled access to the web content and changes had to go through them.

Web 2 is more dynamic and interactive. New software makes it easier for anyone to add and modify content. Successful websites build communities of like minded individuals to build traffic on their site. There is more digital media, both photos and video. People can use software situated on the web at low cost instead of installing it on their own computer. Web 2 refers to the evolution of the web due to better software and more bandwidth.

If you found this interesting please pass it along to your friends and colleagues. If you would like other topics included in future newsletters please email me. If you think your website could generate more revenues for your organisation please contact me for a free analysis.

Sincerely,


Ron Foreman
EmpowerYou

phone: 647-999-8543

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