Subject: How Google can help your organisation!
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EmpowerYou
Helping entrepreneurs, small businesses, professionals, and not-for-profits make the most of business technology!
January 25, 2007 - Issue # 16
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Dear Ron,
Ron Foreman

Google’s revenues exceed $9 billion annually on which they earn about $2.5 billion in net income. In a short time Google has increased its market value to over $140 billion, among the highest. How does Google make money?

Yahoo Finance Google
Google makes most of its money by selling advertising. In 2005 Google had revenue of $6.2 billion and over $6 billion came from the sale of ads. And they did it by selling ads which cost a few pennies to a few dollars per click.

If the average cost per click is 25 cents, Google received about 24 billion ad clicks in 2005. That works out to 60 million paid clicks or $15 million per day of paid advertising! The numbers are much higher in 2006. See Google's Key Statistics at Yahoo Finance

How can Google help you improve your organisation's performance?
Google Adwords
You use Google AdWords to attract targeted visitors to your website. You create your ads. You choose keywords which are words or phrases related to your business. Try the Keyword Tool. Your ads appear on Google.

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

Here is more information on how you bid for the keywords you have chosen.

Google Adsense
If you have a website with good content that is attracting a high number of visitors, why not generate some revenue to offset your bandwidth costs? You can have Google Adsense ads on your site in minutes.

Google AdSense can generate advertising revenue from each page on your website with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request. More info - Glossary
Google has profiled several success stories for its AdSense Program and its AdWords Program.

Or type 'Google AdSense (or AdWords) Success Stories' in your favourite search engine to read about organisations that have used these programs with great success.

If you need to attract more visitors to your website where they are one step away from becoming a customer, consider Google AdWords.

If you have high traffic at your web site because you have good content, consider Google AdSense to generate revenue to offset your web site hosting and bandwidth costs.

Need help with Business Technology? Call us!

Sincerely,


Ron Foreman
EmpowerYou

phone: 647-999-8543

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