Subject: More Business
Technology Tricks
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For entrepreneurs, business owners, professionals,
not-for-profits, clients, and friends of Empower You and Ron
Foreman.
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Empower
You
Helping
entrepreneurs, small businesses, professionals, and
not-for-profits make the most of business technology!
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June 13,
2007 - Issue #
20
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Create Contact
Forms, Marketing Surveys, Feedback Forms, Event Registration Forms,
Order Forms, Party RSVPs, Application Forms, etc. Make your website
work for you.
Form Assembly
generates forms that are web standard compliant and offers dozens of
form templates. Forms can be broken down in several pages and
simplified with conditional sections. They store the responses to
your forms so you don't have to set up a database or do any
programming. They offer an online interface to browse the
responses.
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Google
Analytics is designed to help you learn where your web site visitors
come from and how they interact with your site helping you to
improve your online results, strengthen your marketing initiatives,
and create higher-converting websites.
Google
Analytics can be implemented quickly. Track and compare all your
ads, email newsletters, affiliate campaigns, referrals, paid links,
and keywords. Put all the information you need on a custom Dashboard
that you can email to others.
It also includes:
Ecommerce
Tracking
Trace transactions to campaigns and keywords, get
loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization
Find out which pages result in
lost conversions and where your would-be customers go.
Site
Overlay
See traffic and conversion information for every link
as you browse your site.
Email reports
Schedule or
send ad-hoc personalized report emails that contain exactly the
information you want to share.
GeoTargeting
Find out
where your visitors come from and identify your most lucrative
geographic markets.
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Millions of
people search Google Maps every day. A free listing on Google Maps
makes it easy for them to find your business. Use the Local Business
Center to create your free listing.
When potential
customers search Maps for local information, they'll find your
business: your address, hours of operation, even coupons to print
out and bring to your shop. It's easy, free, and you don't need a
website of your own.
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Protect your
email address
To reduce spam I recommend to my clients that
they camouflage their email addresses when posting them on their
website: firstname dot lastname at mydomain dot
com. Most spam comes from having your email address harvested
from your website. They search for @ and take the data to the left
and right of it. Once it's harvested you're on the list and you'll
never get off.
Avoid lost
emails
I have experimented with several spam filters recently
and found that some of them blocked important mail from clients or
prospects, something to be avoided at all costs. I now use only one
filter that sorts spam into a Spam folder in my mail program and I
check that folder every day. The extra 5-10 minutes a day is a small
price to pay for not missing any important email. |
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Are you making the best use of business
technology to serve your clients and keep ahead of your competition?
Call us for a free assessment?
If you have a question about
business technology, ask us! We either have the answer or will find
it for you!
Sincerely,
Ron Foreman
EmpowerYou
phone:
647-999-8543
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Forward email
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Empower You
- Ron Foreman | 21 Lascelles Blvd | Suite 1402 | Toronto |
Ontario | M4V 2B8 | Canada
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