Subject: Business
technology tips for entrepreneurs, professionals, and not-for-profits!
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For entrepreneurs, business owners, professionals,
not-for-profits, clients, and friends of Empower You and Ron
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Empower
You
Helping
entrepreneurs, small businesses, professionals, and
not-for-profits make the most of business technology!
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May 2,
2007 - Issue #
19
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In This
Issue |
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Interesting
Links |
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Dear Ron,
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To be successful today, whether as an entrepreneur, a
professional, or a not-for-profit, one has to know how to make
the most of business technology. Costs are declining and even
those on a tight budget can have their own domain, email, and
website.
Here are a few tips on how to make the best
use of business technology to achieve your personal and
professional goals. |
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Although
hundreds of millions of domains are registered, there remain
an almost unlimited number available. If the name you want is
taken, be creative. Flickr.com and YouTube.com are two famous
examples.
Self-employed individuals should register their own
name: janesmith.com. For organisations doing business only in
Canada the dot CA may suffice: janesmith.ca. Domain names,
which used to cost US$35/year, can now be purchased for
C$10/year, sometimes less when purchased with other services.
Purchase more than one if it fits your marketing plan. Many
entrepreneurs purchase both the dot COM and dot CA
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You need a host
for your email and website. The market is very competitive and you
should be able to obtain this for $5-$8 per month depending on your
needs.
A good web host
will provide what you need in terms of disk space, bandwidth, email,
accounts, visitor statistics, open source software, and
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Why promote
Rogers, Sympatico, Shaw, or any other company, when you can promote
your own organisation with every email you send? However if you
prefer to use webmail
you can setup as many email
aliases as you need, for example, setup info@yourdomain.com and
forward all email for that address to your webmail
account.
For webmail
I recommend Gmail
because you can "fetch" mail from your other email accounts in Gmail
and send outgoing email using your own domain's email address as the
'From' address. Learn more about Gmail here. |
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You can
personalise your site with one of the many themes
available, and there are hundreds of plugins
available to fulfill almost any need.
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Google
introduced Google Sitemaps so web developers can publish lists of
links from across their sites. The sitemap files can then be used to
indicate to a web crawler how such pages can be
found.
Google sitemaps
help speed up the discovery of your pages, which is an important
first step in crawling and indexing your pages. Sitemaps lets you
provide Google and other search engines information about your
pages: which ones you think are most important, how often the pages
change, etc, so you can have a voice in these subsequent
steps.
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If you don't have the time or inclination to do
this yourself, please call us. That's what we do.
Have a
question about business technology? Please ask us! We either have
the answer or will find it for you!
Sincerely,
Ron Foreman
EmpowerYou
phone:
647-999-8543
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Forward email
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Empower You
- Ron Foreman | 21 Lascelles Blvd | Suite 1402 | Toronto |
Ontario | M4V 2B8 | Canada
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