Search engine marketing (SEM)

September 21, 2008

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define [...]

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Definition of Conversion in Web Marketing

September 21, 2008

A conversion occurs when a visitor reaches a goal established by the marketer. This goal page could be a purchase confirmation page, a “thank you for registering” page, a download page, or an online presentation. Optionally, goals may be combined with a defined Funnel – a series of pages through which the user must navigate [...]

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How to create folders in Gmail

July 16, 2008

Firefox How do you arrange your labels as a hierarchy? Suppose you have two labels: Mum & Dad. And you want Mum and Dad to be sub-labels of Family. All you have to do is: Rename your labels (use Edit labels and rename) Dad to Family/Dad Mum to Family/Mum Install the Firefox Folders4Gmail Userscript Install [...]

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How to create an electronic newsletter

June 13, 2008

A digital newsletter is a great way to promote your business and keep in touch with your list of clients and prospects. Simplified, here’s how to do it:

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Webby Awards Famous Five Word Acceptance Speeches

June 4, 2008

Unlike most awards ceremonies, The Webby Awards limits speeches to just five words, a rule that is only slightly relaxed for special achievement honorees. The 2007 Webby Awards Acceptance Speeches

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Website Judging Criteria for the Webby Awards

June 4, 2008

The Academy evaluates Web sites based on six criteria: content, structure and navigation, visual design, functionality, interactivity, and overall experience. Web critique, like Web development, is not an exact science. Powerful new ideas and applications arise constantly, reshaping old ideas or paving over them. Not every Webby Award winner or nominee scores 10′s across the [...]

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Internet Week in New York

June 4, 2008

Internet Week New York is a week-long festival of events saluting New York’s thriving Internet industry and the many talented companies, organizations and innovators creating the future of online media! Internet Week New York is produced by the International Academy of Digital Arts and Sciences in cooperation with the City of New York and the [...]

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The International Academy of Digital Arts and Sciences

June 4, 2008

The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media. An international organization, The Academy selects the Nominees and Winners for The Webby Awards, the leading honor for Web sites and individual achievement in technology [...]

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Webby Award Categories

June 4, 2008

The Webby Awards are presented in over 100 categories among all four types of entries: websites, interactive advertising, online film and video, and mobile web sites. A website can be entered on multiple categories and receive multiple awards. Categories run from Activism to Youth and include Art, Automotive, Banking, Education, Family, Fashion, Government, Humour, Insurance, [...]

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Webby Awards History

June 4, 2008

From Wikipedia The phrase ‘The Webby Awards’ was used from 1994-1996 by the World Wide Web Organization, which was first introduced in 1994 by WebMagic, Cisco Systems and ADX Kentrox. As one of its services, it sponsored “the monthly Webby awards” to spotlight online innovation. Web.org was decommissioned in 1997. The phrase The Webby Awards [...]

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